Building an internal venturing program to define future-proof product and service concepts
As a past joint venture between Vodafone Portugal and Novabase, Celfocus specializes in delivering high- tech solutions to Communications Service Providers. Shifts in the competitive landscape of the telecoms industry threatened Celfocus’ value proposition, strategy and revenue model. Celfocus sought to develop new growth opportunities by diversifying its product and service offerings.
Based on our previous assistance in using scenarios to define a new strategic direction, Celfocus requested Rohrbeck Heger’s guidance in developing and piloting an internal venturing program to define future-proof product and service concepts.
OUR APPROACH AND IMPACT
Interested in how we approached this challenge and delivered results with lasting impact at Celfocus?