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News by Rohrbeck Heger on strategic innovation management
04.10.2020

Surfing, Vigilance, Perseverance - quer.kraft annual conference

This year's topic of the quer.kraft annual conference on October 13th, 2020 is "Foresight - How to lead companies into the future with foresight". As scientific keynote speaker, our very own Prof. Dr. René Rohrbeck will give a presentation on "Building the right capabilities to drive opportunities in crisis", including Dos and Don'ts in crises, skills of innovation leaders/vigilant companies, Strategic Foresight tools, early warning and response system tools, scenario-based strategy development and finally, combining and linking these tools and skills.

When it comes to strategic innovation management, Dr. Rohrbeck likes to compare this with surfing. Simply put, surfing is about anticipating the approaching wave, being in the right place, preparing all your skills for the right moment and then paddling away with full confidence when the wave starts to break. The fact that this is difficult to learn is what makes surfing so fascinating. The same applies to strategic innovation management. It is about developing the same four processes to perfection.

First, to anticipate the waves of change,
second, to understand the systematic effects that drive the wave,
third, to develop the skills necessary for success and then
fourth, to define automatisms to be the first to use the window of opportunity at the right moment.

Similar to the surfer who first systematically develops his skills and then studies the weather, tides and shore conditions, the strategic innovation manager today can rely on a variety of proven methods and tools to dramatically increase his chances of success. The three main difficulties we have encountered time and again are underestimating the task, lack of a systematic approach and lack of perseverance in continuously developing and perfecting one's foresight skills.


In addition to this speech, an exciting panel discussion will take place. Speakers include Dr. Karoline Haderer (Head of Group Marketing, Communications, Online, CX at Nürnberger Versicherung and member of the Management Board of GARANTA Versicherungs-AG), Michael Klimes (COO of Nabaltec AG), Dr. Martin Kassubek (Head of Corporate & Digital Development at Nürnberg Messe) and Christoph Schmitz (Head of Global Marketing Medical and Head of Innovation at medi GmbH & Co. KG). This year's discussion will be chaired by Dr. Andreas Volek (Diehl Stiftung & Co. KG), who himself has gained a great deal of practical experience in the field of foresight.

quer.kraft is a unique and fascinating combination of medium-sized hidden champions and leading large companies. We are looking forward to exciting and controversial discussions about the sense and nonsense of Foresight in companies and to the opportunity to take up new impulses.

 

 quer.kraft logo quer.kraft is a non-profit innovation association that supports companies in developing promising ideas into marketable innovations. In doing so, quer.kraft relies on four pillars: In conferences, working groups and best practice meetings, quer.kraft brings together representatives from business and science. Previously unused innovation potentials of companies are specifically identified. The latest research results help those involved to permanently optimise idea management and innovation processes. This creates an interaction: industry and research inspire each other and benefit from the joint work.

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Innovation Management Events