The life expectancy of large companies faced with the challenges of technological disruption has been reducing for some time. The average lifespan of a company in the S&P 500 index has dramatically decreased from 61 years in 1958 to just 25 years today. For SME’s the average life expectancy is even below 13 years. One key reason is that firms fail to regularly and systematically identify and develop future areas of profitable growth.
Compare your future preparedness with rivals in your industry and build Corporate Foresight capabilities and improve your ability to perceive change drivers, prospect future developments and probe into new threats and growth opportunities.
Based on our comprehensive research we have developed a maturity model of corporate foresight and one to determine the need for corporate foresight in an industry. By connecting this to firm performance we are able to determine profitability potential and market valuation growth potential.
We use the model to